最高の Beauty Tips ポッドキャスト (2025)

1
073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians 33:43

8h ago33:43

33:43

Send us a text Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches. • Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% l…

1
089: From Zero to 6K+ Podcast Downloads Without Promotion On Social Media 50:05

5d ago50:05

50:05

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up ab…

1
072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment Room 46:07

7d ago46:07

46:07

Send us a text What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level. In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emot…

1
088: Why Your Website Needs Better Photos (and How to Get Them) 33:08

12d ago33:08

33:08

In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’. Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to s…

1
071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for Estheticians 30:55

14d ago30:55

30:55

Send us a text Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen. Dropping the perfect facade and embracing authent…

1
087: Is Your Website Ready for AI Search? What Beauty & Wellness Brands Need to Know 23:29

19d ago23:29

23:29

In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses. With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refoc…

1
070: Want to Add Laser to Your Spa? What Every Esthetician Must Know First 38:30

21d ago38:30

38:30

Send us a text Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician …

1
086: Website Quick Wins for Better Visibility and Usability: Productivity Coach Natalie Ford SEO AUDIT EPISODE 40:42

26d ago40:42

40:42

In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website. If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized ad…

1
069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra Clients 12:16

28d ago12:16

12:16

Send us a text Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales. Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the bi…

1
085: Can AI Tools Find Your Business? What I Found in ChatGPT, Gemini & Perplexity 31:41

1M ago31:41

31:41

In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy w…

1
068: How to Shift Estheticians from Hourly to Commission Without Losing Your Team or Your Mind 12:02

1M ago12:02

12:02

Send us a text Ready to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-based compensation. This episode tackles this challenge head-on with a powerful reframe: "Hour…

1
084: Don’t Ditch It – Fix It! Making Your Website Work Harder 7:49

1M ago7:49

7:49

In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference. Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for bet…

1
083: 5 Ways to Make Your Website Match Your Brand 17:42

1M ago17:42

17:42

In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think. Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice…

1
067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from Dermalogica 33:38

1M ago33:38

33:38

Send us a text Skincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships. • Sales rep careers require passion, industry knowledge, and planning abilities • No two days are the same when managin…

1
082: Low on Energy? Here’s What You Can Do for Your Website 6:43

2M ago6:43

6:43

In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress. With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are d…

1
066: The Unspoken Truth About Selling Your Esthetician Empire for Maximum Profit 16:22

2M ago16:22

16:22

Send us a text Ever lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think. In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth about selling an esthetician business - something she learned firsthand when selling her own company. T…

1
081: How to Get ChatGPT to Recommend You (And Why Google Still Matters) 17:59

2M ago17:59

17:59

In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to …

1
065: From Good to Unforgettable: Transforming Your Esthetics Business 21:06

2M ago21:06

21:06

Send us a text What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building. I'll never forget the moment that transformed my alre…

1
064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi 35:27

2M ago35:27

35:27

Send us a text You can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/ To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Tik…

1
063: The Legal Pitfalls of 1099 vs. W-2 in Esthetics 10:34

2M ago10:34

10:34

Send us a text The costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1099 contractors versus W-2 employees – and it might shock you. Most estheticians hire 1099 …

1
080: Improving UX and Conversions for Baby Class Bookings - AUDIT EPISODE 39:52

2M ago39:52

39:52

In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhan…

1
079: How to Optimise Your Website for Local SEO 19:56

2M ago19:56

19:56

In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical sh…

1
062: Finding Your Perfect Niche: The Game-Changer for Estheticians 17:28

2M ago17:28

17:28

Send us a text Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific. In this eye-opening episode, I share the advice that completely transformed my business: "You can only be …

1
061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson 30:48

2M ago30:48

30:48

Send us a text Marti, Medspa Mentor www.instagram.com/marti_medspamentor https://msha.ke/aestheticsacademy.com To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoa…

1
078: Is Your Website Silently Holding You Back? 23:18

3M ago23:18

23:18

In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically …

1
060: Bank Account Boundaries: The Lifesaver Your Spa Business Didn't Know It Needed 12:44

3M ago12:44

12:44

Send us a text Financial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk. Drawing from real legal horror stories shared by her attorney brother-in-law, Kari Jo Patterson r…

1
059: Wax Smarter, Not Harder Profit Tips from Stephanie Laynes 59:45

3M ago59:45

59:45

Send us a text To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pat…

1
077: How to Attract Bigger Brands to Your Event Venue Website 35:42

3M ago35:42

35:42

In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make…

1
076: Freedom, Confidence, and Websites That Work 9:29

3M ago9:29

9:29

In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper…

1
058: Membership Magic: Turning Beauty Subscriptions into Profit 15:44

3M ago15:44

15:44

Send us a text What separates a failing beauty membership from one that drives 30-50% of your revenue? After my own membership completely flopped, I discovered it wasn't the concept that failed—it was my approach. Most estheticians struggle with memberships because nobody taught us how to structure one that actually works. A successful membership i…

1
057: How to Pay Yourself as an Esthetician & Avoid IRS Mistakes with CPA Danielle Hayden 36:14

3M ago36:14

36:14

Send us a text Here is our gift to your audience: Gift - Kickstart Accounting, Inc. You can find Danielle here - https://kickstartaccountinginc.com/ To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.face…

1
075: The First Steps to a Website That Actually Works 25:12

3M ago25:12

25:12

In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains ho…

1
056: Beyond the Basics: Why Education Is Your Secret Weapon for Client Retention 13:23

3M ago13:23

13:23

Send us a text Knowledge—not marketing—is what separates struggling estheticians from those who are fully booked. Most beauty school graduates emerge with just enough training to pass state boards, but lack the deeper understanding needed to create true client loyalty and consistent rebookings. When you can explain to a client exactly why they're s…

1
074: How to Optimise Your Blog & Homepage for More Conversions - with Candice from Mutha Cuppa Herbal Teas AUDIT EPISODE 27:32

3M ago27:32

27:32

In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Togethe…

1
055: Mastering Esthetician Finances with Sharon Muchow: Bookkeeping, Taxes & Cash Flow 26:26

3M ago26:26

26:26

Send us a text Find more about Sharon at: 360-213-6940 or book online at msaccountability.org To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https:…

1
073: Choosing the Right Website Platform: Why I Love FEA Create 32:46

3M ago32:46

32:46

In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automa…

1
054: Your Pay Structure Is Keeping You Broke, and Here's How to Fix It 13:57

3M ago13:57

13:57

Send us a text Money conversations in the esthetics industry are often shrouded in secrecy, leaving spa owners struggling with unsustainable pay structures that keep them perpetually broke. Drawing from painful personal experience, this raw and honest episode exposes the harsh reality many esthetician business owners face: working tirelessly while …

1
053: Mastering Boundaries as an Esthetician: How to Scale, Set Policies, and Protect Your Time with Ashlyn Freitas 44:27

3M ago44:27

44:27

Send us a text To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pat…

1
072: Simple Website Fixes for More Sales with Amy from Elemental Health - Website Conversion Rate AUDIT EPISODE 26:38

3M ago26:38

26:38

In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero …

1
052: Building Your Empire: The Esthetician's Journey to Freedom 10:04

3M ago10:04

10:04

Send us a text Are you an esthetician feeling overwhelmed and burnt out? This episode dives deep into the transformative journey of turning your practice into a profitable business. Host Kari Jo Patterson reveals the secrets of transitioning from solo service provider to empowered leader. Discover the nitty-gritty of setting a sustainable pay struc…

1
071: From Frustration to Freedom - Making Your Website Work for You 17:52

3M ago17:52

17:52

In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success. Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysi…

1
051: Empower Your Client Relationships: Strategies from Sales Master Helen Coquin 39:34

4M ago39:34

39:34

Send us a text You can touch base with Helen here: Helen's Instagram (@helencoquin): https://www.instagram.com/helencoquin/ Chic MD Instagram(@mychicmd): https://www.instagram.com/mychicmd/ To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kar…

1
070: Simple SEO Fixes to Get More Local Clients with Social Media Manager Jo Bolton SEO AUDIT EPISODE 33:32

4M ago33:32

33:32

In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website. Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand ou…

1
069: 3 Simple Ways to Use AI to Instantly Improve Your Website 29:54

4M ago29:54

29:54

Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically. In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing …

1
050: Building Block: Lashes as Your Secret Weapon 19:50

4M ago19:50

19:50

Send us a text Join me, Kari Jo Patterson, for an engaging episode that explores how mastering lash services can dramatically influence your success as an esthetician. This episode reveals the challenges many of us face in building our clientele—especially in the facial arena—and how integrating lashes into your offerings serves as a game-changing …

1
049: How To Book More Clients Using Social Media: Avoid Common Mistakes with Shaylee Hancock 45:37

4M ago45:37

45:37

Send us a text To find Shaylee head on over to these links........ Subscribe to Glow Sis Social's YouTube Channel: www.youtube.com/@glowsissocial Follow Glow Sis Social on Instagram: https://www.instagram.com/glowsissocial To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagr…

1
048: Transform Your Esthetics Business by Hiring Smart: Recognizing the Right Time and Strategies for Successful Team Expansion 18:07

4M ago18:07

18:07

Send us a text Ever wondered when the perfect moment is to make that first hire for your esthetician business? Join me, Kari Jo Patterson, as I open up about my own hiring mishaps and offer a roadmap to avoid those pitfalls. This episode promises to guide you through the emotional rollercoaster of bringing someone new into your business. Learn from…

1
047: The Biggest Hiring Mistakes Salon Owners Make (and How to Fix Them) With HR Expert Sandra 35:34

4M ago35:34

35:34

Send us a text To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pat…

1
068: What to Do When Your Website Feels Like a 'Hot Mess' with Entrepreneur Brittany Long AUDIT EPISODE 30:45

4M ago30:45

30:45

If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it. Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert…

1
067: How to Improve Your Website (Even with Limited Time) 13:15

4M ago13:15

13:15

In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?" Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear acti…

聞く価値のあるポッドキャスト

ポッドキャスト Beauty Tips

聞く価値のあるポッドキャスト

クイックリファレンスガイド